BeachBum818 Posted July 28, 2022 Report Share Posted July 28, 2022 (edited) Simms bought by Vista Outdoor for $192.5 Million Today we’ve got big news coming out of Bozeman, Montana, where Vista Outdoor just announced that they are buying Simms Fishing Products for a whopping sum of $192.5 million. “Vista Outdoor, Inc. announced the acquisition of Simms Fishing Products for the purchase price of $192.5 million. The gross purchase price includes a net present value of roughly $20 million in future tax benefits. Simms, the fishing brand and designer, marketer, and manufacturer of waders, outerwear, footwear, and technical apparel, is headquartered in Bozeman, MT. The company was founded in 1980 and later acquired in 1993 by K.C. Walsh, its current executive chairman. “Walsh’s initial vision for Simms was to create the most beloved brand in sport fishing that could marry his passion for fishing with his commitment to fisheries conservation. This vision has endured as Simms is now one of the most highly innovative fishing gear and apparel companies and a purpose-driven brand that resonates with consumers across the globe,” said Vista in a press release. More than 8,500 Simms-sponsored fishing professionals use its products and distributes them through specialty retail domestically, internationally and DTC through simmsfishing.com. Vista said, “fishing continues to be a popular and highly accessible activity, with more than 55 million fishing participants in the United States alone.” Edited July 28, 2022 by TimS links Link to comment Share on other sites More sharing options...
BrianBM Posted July 28, 2022 Report Share Posted July 28, 2022 Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business? Link to comment Share on other sites More sharing options...
Sailah Posted July 28, 2022 Report Share Posted July 28, 2022 18 mins ago, BrianBM said: Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business? Looking at their website, not much. Lot of camping/outdoors/hunting brands but no direct fishing that I can see. Link to comment Share on other sites More sharing options...
ifsteve Posted July 28, 2022 Report Share Posted July 28, 2022 Well great now I guess Simms products will go down the tubes. Don't know squat about Vista but most all of these fishing line company takeovers the last handful of years have led to a poorer product in the field. Maybe these guys will keep the product line and service as good as it has been under Simms. wingsandwater, Capefox, Running Ape and 2 others 5 Link to comment Share on other sites More sharing options...
phishallways Posted July 28, 2022 Report Share Posted July 28, 2022 Oh boy. Here we go.. gman1253 and theshadow 2 I'll ignore your cheap aroma, and your little-bo-peep diploma, I'll just put you in a coma, with some dirty love- Link to comment Share on other sites More sharing options...
Fergal Posted July 28, 2022 Report Share Posted July 28, 2022 I don’t know when I’ll need new waders but I’d say I would lean toward Patagonia in the future. These sort of acquisitions don’t usually end up with better situations. Hopefully, this one will be different. flysully, fishstu, pescaconDios and 5 others 7 1 Link to comment Share on other sites More sharing options...
MikeK Posted July 28, 2022 Report Share Posted July 28, 2022 53 mins ago, Drew C. said: I don’t know when I’ll need new waders but I’d say I would lean toward Patagonia in the future. These sort of acquisitions don’t usually end up with better situations. Hopefully, this one will be different. After being Simms loyal for many years, I think I have finally reached the conclusion that no waders are worth more than $200 cause the all Fn leak anyways. Hope Vista doesn't Fubar the rest of the product line. hunter123, theshadow, Big Biscuit and 3 others 6 Link to comment Share on other sites More sharing options...
Mallard1100 Posted July 28, 2022 Report Share Posted July 28, 2022 9 hours ago, BrianBM said: Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business? Some of the Vista Group names are ones we know: Remington, Estate Cartridge, Bushnell and Camelbak, to name a few. Vista was named by Forbes in America's Best Midsize Employer, by Investors Business Daily as 2021 Best Environmental, Social and Governance Consumer Goods Companies. Link to comment Share on other sites More sharing options...
Fergal Posted July 28, 2022 Report Share Posted July 28, 2022 So they’re ‘woke’?.. hunter123 and Kones1 2 Link to comment Share on other sites More sharing options...
Bait Tailer Posted July 29, 2022 Report Share Posted July 29, 2022 1 hour ago, Drew C. said: So they’re ‘woke’?.. Before you know it they'll be a long form social justice warrior propaganda machine just like patagucci. hunter123 and chr1s 2 Link to comment Share on other sites More sharing options...
BWalsh Posted July 29, 2022 Report Share Posted July 29, 2022 8 hours ago, ifsteve said: Well great now I guess Simms products will go down the tubes. Don't know squat about Vista but most all of these fishing line company takeovers the last handful of years have led to a poorer product in the field. Maybe these guys will keep the product line and service as good as it has been under Simms. Couldn’t agree more. Bad day for any simms fan. (*member formerly known as 'Roook13') Link to comment Share on other sites More sharing options...
Kml Posted July 29, 2022 Report Share Posted July 29, 2022 A company like Simms getting bought up by a much larger publicly traded company will not be a move to make anything better it will be a move to make products for the prices at a lower cost to produce. I am wagering that quality will suffer. Capefox, Big Biscuit, Fergal and 1 other 4 Link to comment Share on other sites More sharing options...
afterhours Posted July 29, 2022 Report Share Posted July 29, 2022 Go woke, go broke...it's coming. Capefox, Fergal, Big Biscuit and 1 other 3 1 "A gamefish (which striped bass should be) Is too valuable to be caught only once"...Lee Wulff " When the people fear the government, there is tyranny. When the government fears the people, there is liberty" - Thomas Jefferson "I'm from the government, and I'm here to help." Most dangerous words in the English language...Ronald Reagan Link to comment Share on other sites More sharing options...
VeeRay56 Posted July 29, 2022 Report Share Posted July 29, 2022 Well, we have had a hell of a time getting Simms products in our shop for the past 6-8 months. This explains it. Don’t see it getting better. Link to comment Share on other sites More sharing options...
BrianBM Posted July 30, 2022 Report Share Posted July 30, 2022 Watch the rod production go overseas. Capefox 1 Link to comment Share on other sites More sharing options...
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