BeachBum818

Simms acquired by Vista Outdoors

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Simms bought by Vista Outdoor for $192.5 Million

 

Today we’ve got big news coming out of Bozeman, Montana, where Vista Outdoor just announced that they are buying Simms Fishing Products for a whopping sum of $192.5 million.

 

Vista Outdoor, Inc. announced the acquisition of Simms Fishing Products for the purchase price of $192.5 million. The gross purchase price includes a net present value of roughly $20 million in future tax benefits. 

Simms, the fishing brand and designer, marketer, and manufacturer of waders, outerwear, footwear, and technical apparel, is headquartered in Bozeman, MT. The company was founded in 1980 and later acquired in 1993 by K.C. Walsh, its current executive chairman.

“Walsh’s initial vision for Simms was to create the most beloved brand in sport fishing that could marry his passion for fishing with his commitment to fisheries conservation. This vision has endured as Simms is now one of the most highly innovative fishing gear and apparel companies and a purpose-driven brand that resonates with consumers across the globe,” said Vista in a press release.

More than 8,500 Simms-sponsored fishing professionals use its products and distributes them through specialty retail domestically, internationally and DTC through simmsfishing.com. 

Vista said, “fishing continues to be a popular and highly accessible activity, with more than 55 million fishing participants in the United States alone.”

Edited by TimS
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Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business?

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18 mins ago, BrianBM said:

Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business?

Looking at their website, not much.  Lot of camping/outdoors/hunting brands but no direct fishing that I can see.

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Well great now I guess Simms products will go down the tubes. Don't know squat about Vista but most all of these fishing line company takeovers the last handful of years have led to a poorer product in the field. Maybe these guys will keep the product line and service as good as it has been under Simms.

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I don’t know when I’ll need new waders but I’d say I would lean toward Patagonia in the future.

 

These sort of acquisitions don’t usually end up with better situations. Hopefully, this one will be different. 

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53 mins ago, Drew C. said:

I don’t know when I’ll need new waders but I’d say I would lean toward Patagonia in the future.

 

These sort of acquisitions don’t usually end up with better situations. Hopefully, this one will be different. 

After being Simms loyal for many years, I think I have finally reached the conclusion that no waders are worth more than $200 cause the all Fn leak anyways. 

 

Hope Vista doesn't Fubar the rest of the product line.

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9 hours ago, BrianBM said:

Does anyone know what footprint Vista already (pre-acquisition) has in the fishing business?

Some of the Vista Group names are ones we know: Remington, Estate Cartridge, Bushnell and Camelbak, to name a few. Vista was named by Forbes in America's Best Midsize Employer, by Investors Business Daily as 2021 Best Environmental, Social and Governance Consumer Goods Companies.

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1 hour ago, Drew C. said:

So they’re ‘woke’?..

Before you know it they'll be a long form social justice warrior propaganda machine just like patagucci. 

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8 hours ago, ifsteve said:

Well great now I guess Simms products will go down the tubes. Don't know squat about Vista but most all of these fishing line company takeovers the last handful of years have led to a poorer product in the field. Maybe these guys will keep the product line and service as good as it has been under Simms.

Couldn’t agree more.  Bad day for any simms fan.  

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A company like Simms getting bought up by a much larger publicly traded company will not be a move to make anything better it will be a move to make products for the prices at a lower cost to produce. 

I am wagering that quality will suffer. 

 

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Well, we have had a hell of a time getting Simms products in our shop for the past 6-8 months. This explains it. Don’t see it getting better. 

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