RiverRaider

Croc Sales Soar

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Crocs sales soar in fashion comeback

 

By Lora Jones

 

Business reporter, BBC News

 

Whether you love them or loathe them, crocs are making a comeback.

 

On Tuesday, the shoe-maker reported record sales in the first three months of the year and raised its revenue outlook for 2021.

Sales rose 64% to $460m (£331m) in the first quarter compared to the same period last year. Pre-tax profit grew to $122.5m between January and March from a previous $18.7m.

Crocs' chief executive, Andrew Rees, now expects sales for the full year to rise by as much as 50%, compared to an increase of up to 25% the company predicted in February.

'It-shoe'

 

Demand for Crocs is "stronger than ever" across the world, said Mr Rees.

 

Branded by some as the "it-shoe" of the pandemic, people have turned to the divisive footwear company for comfy clogs to pair with leggings and hoodies during lockdown.

 

 

But the US brand had already started working with celebrities and pop-stars to boost its popularity again.

In 2018, it partnered with rapper Post Malone who designed his own shoe - which still slightly resembled Swiss cheese.

Collaborations with Latin pop-star Bad Bunny and singer Justin Bieber followed, both of which sold out in minutes.

 

Crocs has focused on growing digital sales, which rose by 75.3% in the first quarter and made of a third of total sales for the period.

The company's strategy includes social media promotion, with #crocs having gained 1.6 billion views on TikTok, where so-called influencers post videos dancing around in the shoes or show how they style their footwear.

 

 

 

Looking ahead, it said it was counting on new products for future growth such as sandals, or their "Jibbitz" shoe charms which loyal fans can use to customise their shoes.

It is also set to focus on celebrity and social campaigns in Asia, where it sees the "largest long-term growth opportunity".

 

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1 min ago, Mokes said:

Nope.

What do you wear floating around in your dick sled?  Flip flops?

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Just now, RiverRaider said:

I'd have bet money that Mokes was a Croc's guy 

He's probably wearing them and giggling right now.

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2 mins ago, Slacker said:

What do you wear floating around in your dick sled?  Flip flops?

Teva's. Like a man. Right now rubber boots though. Water is so cold. 

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5 mins ago, Slacker said:

I don't know which is more gay... the kayak or the crocs.  Probably the kayak.

We're close to buying a small boat. Prices are pretty stupid right now though. We're gonna hold off until thing calm down. I bet a TON of used boats will hit the market soon enough. 

 

I actually hate kayaking now. A Hobie would be better, but I'm not dropping Hobie money, plus I want my wife to be able to come and play. Still.....better than nothing. 

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