I'm not affiliated with OTW in any way, but come on... OTW blew up the canal more than FB? OTW has been around longer than FB, so I guess you could say they blew it up first, but certainly not more than social media. OTW has an average monthly readership of approximately 175,000. These 175,000 are obviously dedicated fisherman/fisherwomen if they are buying the magazine or watching the TV show.
I doubt people are carrying around copies of OTW in their pocket to show fish pics to their friends and relatives. I'm pretty sure the majority of the population has a phone in their pocket.
Facebook has 2.8 Billion monthly active users. Instagram has 1 Billion monthly active users. YouTube has over 2 Billion monthly active users. Now, Cameron Canal Guy posts his epic morning on the canal to all of his social media channels to share with his network of "friends". What percentage of Cameron's friends do you think buy OTW, or watch OTW? Now Cameron's buddy, Gary Golf Guy, sees how awesome and easy it is to catch stripers, and decides to give it a shot. He doesn't go large, but he gets an awesome 14" striper that he has to share with his network of "friends" on all of his social media channels.
I get that people don't like OTW because they blew up their "spot", but social media is faaarrrr worse. What exactly should OTW write about, or should they just not exist at all?