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NFL rejects Super Bowl ad

post #1 of 36
Thread Starter 

NFL Bans Super Bowl Gun Commercial
by G&A Online Editors | November 27, 2013

Read more: http://www .gunsandammo. com/2013/11/27/nfl-bans-super-bowl-gun-commercial/#ixzz2lslbh2et


Daniel Defense recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesn’t showcase one of the company’s popular DDM4 rifles, this paid advertisement spot was rejected by the NFL.

The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.

According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”

The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.

The firearms portion of the NFL’s Prohibited Advertising Categories states:

“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

According to these guidelines, Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:

Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
The commercial itself does not mention firearms, ammunition or weaponry.

While Daniel Defense’s commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.

When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words “Shall not be infringed.”

The NFL replied with another non-negotiable denial.

Interestingly enough, the NFL’s decision to deny the ad comes after Daniel Defense ran a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC, with no objection from the NFL. That particular commercial pictured the manufacture of firearms and concluded with a clip of Larry Vickers shooting a rifle.

Meanwhile, ads featuring violent movies and video games continue to appear regularly during NFL broadcasts.

Check out G&A’s exclusive video of Daniel Defense’s banned Super Bowl commercial below, and judge for yourself. Is it time for fans to throw down the challenge flag?

Read more: http://www. gunsandammo .com/2013/11/27/nfl-bans-super-bowl-gun-commercial/#ixzz2lslKpwwy


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post #2 of 36
What a bunch of hypocrites. shakehead.gif

Simple and honest message too.
post #3 of 36
Not surprised at all. The PC in this country is choking it to death one small freedom at a time.
post #4 of 36

The NFL is run by a bunch of politically correct cowards.

 

Look at their pandering to feminists. Every October (breast cancer awareness month) we've got a bunch of NFL players dressed in pink like ******* ballerinas. :squid:

Breast cancer research already gets 3x more federal funding than prostate cancer research, despite prostate cancer killing more people.

I'd guess that breast cancer gets at least 20x more media exposure.

 

The NFL could really pick up the slack here.........But of course, that wouldn't get them any PC credits. :rolleyes:

post #5 of 36

would they turn down an ad from walmart, the biggest gun dealer in the country.

post #6 of 36
Quote:
Originally Posted by sheetmetaltom View Post
 

would they turn down an ad from walmart, the biggest gun dealer in the country.

 

Does Walmart sell "scary black rifles"?

post #7 of 36
Ban NFL ! biggrin.gif
post #8 of 36
Thank you for the insightful news. I guess I'll be adding the NFL to the weekly list of email recipients of my tirade against Second Amendment infringements.
post #9 of 36
Beer, Crappy Fast-Food... and Automobile ad's... no problem
post #10 of 36

Good commercial!

post #11 of 36
Quote:
Originally Posted by Wayne Tj View Post

Thank you for the insightful news. I guess I'll be adding the NFL to the weekly list of email recipients of my tirade against Second Amendment infringements.


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post #12 of 36
Thread Starter 
Quote:
Originally Posted by Seal View Post

Does Walmart sell "scary black rifles"?

Yes.

Retailers like WalMart can run ads as long as they don't mention or show firearms in the commercials.

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post #13 of 36
poosies....
post #14 of 36
So the only thing left to do is boycott the NFL, no more watching the games right?
post #15 of 36
That would be the NRA way. icon14.gif
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