I think it happened a while ago...
As a kid we'd be all excited at the prospect of snow and I remember my Dad saying %$&***@!
My friend owns a landscape company and they plow to keep the guys busy and the trucks on the road.
He calls them all sumbeach...as in "this one's going to be a sumbeach"
I thought this was the first year/season that TWC started this practice but not sure really. We used to call one storm a mother effer, and the next a real beeyach, and the one after that a real pain in the arse, but this system seems more precise.