IMO, it really depends on the conditions at hand. You'll hear the term "Match the hatch" alot.
In the early spring, before bunker arrive, claims and worms are a great choice. The bass are still sluggish because the water is cold and they don't have much energy cause they haven't really eaten much all winter, so they are looking for an easy meal that they don't have to expend a lot of energy.
One the bunker arrive, I think you'll find that most will agree that live bunker is probably your best choice for a big fish, second would be fresh chunked bunker, then frozen. This will hold true throughout the summer into fall.
After a good Northeaster, clams on the beach is a good choice because the surf action has broken up clams, and the bass will be there to gorge themselves on the remains.