I think what they are trying to say is that we encourage folks to be very general when speaking about fishing locations online. There's thousands of people reading these threads every day - mentioning some specific street or a tiny town as a "hot spot" has resulted in overcrowding, littering...and ultimately, "No Trespassing" signs being posted. As such, as a website policy, we ask everyone to please be as general as possible in naming locations.
For example, we refer to the stretch from Shark River Inlet all the way to Manasquan Inlet as the "Spring Fling Zone" or "SFZ" - it's where we held our first Spring Fling
There's no need to be more specific than that - if there's fish in that area, then they are in the area - naming a particular street or even a specific inlet jetty isn't gonna put anyone on any additional fish, it's just gonna put more people on that specific spot
That's what they mean by "spot burning"
As far as where's the best place to fish in NJ? That's up to you - wherever you best enjoy fishing - the bass can be caught in each bay, every river, every inlet and along every inch of 120 something miles of shoreline. The "best spot" is wherever you most enjoy it. My favorite spot is the section between Holgate and Sandy Hook. That's not sarcasm either, I like all the water in between those two locations and make an effort to fish as much of it as I possibly can every season