I know that it seems like prices for wooden plugs are getting out of hand, but when you stop and think about it, what would you have to charge for a hand made plug that would still make you a profit? I know that the Mr. Wiggly's are made overseas, but they are still carved by hand.That kind of hand labor costs $$$$. Imagine what you'd be paying if that same lure were made here in the USA? I don't think Tony Stetzko or any of the other lure makers like HABS or Saltybugger are trying to rip anybody off. If they could put their products in your hands for less money, and still make a profit, I think they'd do it. Remember that these guys love to fish themselves, and pricing things too high keeps people out of the sport that they love. If you ever see a Valentine plug out there, trust me, I've put more than $26 worth of my time into it.