|Originally posted by Texicans:
Don't know what if any controls Shimano may have in place regarding their fishing products.
I have nothing against a manufacturer maintaining some control over retail pricing - it certainly offers retailers incentive to offer their products. Who wants to stock reels that wholesale for $200 and can be purchased retail online for a few percent more? Hell, shipping costs would eat up any possible profit.
What really burns me up is when a company says they have minimum retail pricing and then just ignores retailers advertising those same products for less than the minimum retail price Either have a policy or don't, but don't bother if you aren't gonna enforce it 100% of the time