Simple fix to the problem, As you state in the highlighted portion of your post you spooled it using the reel and not a line machine which is quite obvious in the photo. When spooling a reel (any reel!) with braid the proper method is with a line machine so that the constant and proper tension is applied throughout the process. Now properly install the spool on the reel and take it out for a few test casts with a sinker ( 2oz. should be adequate), you will be amazed at the line lay! If at this point you still think there is a problem, you're reel is warrantied for 1 year from date of purchase and can be sent back the VS were it will be fully inspected by a VS technician and repaired if necessary and returned to you at no expense. You may also contact Mr Cantelmo at craig at vanstaal dot com. When ever I have a problem with something I have bought I found that the best way to rectify a problem is to first contact the dealer or manufacturer, asking for solutions on the internet is like asking your mechanic about your blood pressure problem.